The webinar - "Taming Strange Animals - Profiling & Engaging U.S. Sports Consumers" was created and hosted in collaboration with Xtremepush as part of the SBC Webinar series.
In this edition, multichannel engagement specialist Xtremepush shared invaluable information about how international operators could tailor their digital engagement and retention strategies for the fast-growing US market.
The Xtremepush team detailed the differences between European and US markets, how to create acquisition campaigns for US consumers, and then how to deliver a dynamic, personalized betting experience to them.
They also explored the technology needed to achieve a seamless single customer view across mobile app, website and retail offerings, and devise a multichannel messaging strategy to keep consumers playing.
This session delivered both in-depth information and actionable insights for all betting and gaming operators interested in the vast potential of the US market.
