A marketing director at BetBoom Petr Kypa works in the sports industry since 2015. A mentor at the Higher School of Economics in the program “Marketing Strategy in Digital Channels”, participant of workshops, and instructor in the Sportology academy. Petr is a speaker at the leading international and Russian sports conferences connected with marketing in the bookmaking sector.
During the lockdown, Petr provided an expert opinion during webinars. He also has a personal blog where he tells his readers about non-standard marketing promotion without risks for budget but with outreach increase.
